Illustrative form
Nami–taken from the Japanese word for wave–is a fictitious curly hair line made from 100% natural ingredients. Nami works to maintain and compliment natural lovely curls. It uses seaweed extract that contains vitamins and minerals that keep hair long, healthy, and wavy. The product contains Shinkai salt from Japan’s Pacific Ocean that detoxes the scalp. 

The design compliments the product with a simple clean layout reflecting the product’s natural ingredients: a seafoam color palate resembling the ocean and a dynamic curvilinear package that acts as an illustration which ties everything together-the name, the ocean and curly hair. As the user opens the product they go through two shades of the sea to find a clean light bottle inside that makes them feel clean and healthy.

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