Poler is an outdoor company that bridges the gap between action sports and traditional outdoor apparel. The niche lifestyle brand filed bankruptcy at the end of 2018. As a fan of the company I wanted to explore how I could refine it’s quirky, artsy, and adventurous style
to be a scalable brand for the masses.
The balance of clean minimal design paired with a hand-drawn illustrative style balances being a scalable brand while still staying true to Poler’s unique style.