Brand Refresh

Problem
Poler is an outdoor company that bridges the gap between action sports and traditional outdoor apparel. The niche lifestyle brand filed bankruptcy at the end of 2018. As a fan of the company I wanted to explore how I could refine it’s quirky, artsy, and adventurous style 
to be a scalable brand for the masses. 

Solution
The balance of clean minimal design paired with a hand-drawn illustrative style balances being a scalable brand while still staying true to Poler’s unique style. 

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