Old Town Cape Mark

Narrative

Old Town Cape is an initiative for the city of Cape Girardeau, Missouri, focused on revitalizing the historic downtown area. They approached us to design a logo for apparel, aimed at raising funds and awareness through merchandise sales. The design draws inspiration from key landmarks, including the clock tower, the old courthouse, the river, and the iconic bridge. The typography was influenced by the letterforms on the historic Port Cape building, further connecting the logo to the city’s rich history. The logo blends these historical elements with a modern, geometric illustration style, making it both timeless and relevant to today’s audience. This thoughtful design has played a pivotal role in their fundraising efforts, strengthening community engagement with Old Town Cape’s mission. The mark recently received the Logo Lounge Badge of Honor and is featured in their 14th book, showcasing its broader relevance.