Tier 1 Safety Training, a safety specialist for the oil and gas industry, approached our agency to build their brand from the ground up. As the lead designer, I created a bold, tactile identity that resonated with the roughnecks of their industry—something they’d wear proudly on apparel or slap on their gear. I developed their logo, branding, print collateral, and front-end web design, ensuring a strong and cohesive presence. I also worked with them to integrate safety training software, creating a seamless user experience. This branding effort positioned Tier 1 as a trusted, standout name in their field from day one.